Associate - Digital Marketing

Airoli, Navi Mumbai, India
If you have dreamt of a world of intelligent machines, this is your exclusive opportunity to be a part of it. We’re looking for an energetic and creative Associate – Digital Marketing to join our team at Mumbai, India. The Associate – Digital Marketing will create and manage our brand image on platforms that engage our client businesses and end-users both online and offline. The position will be challenging and play a pivotal role in devising marketing strategies that familiarizes the World with our brands while calling attention to our unique expertise of crafting remarkable and extraordinary AI solutions and products.  
Keywords: Business Development, Market Research, Marketing, New Markets, Analytics, Social Media, Campaign, Audience, End Users
Job Responsibilities :
  • Develop a deep understanding of services and products provided by InterProducTec and our various brands to become our brand advocate across various platforms both online and offline
  • Define the positioning of these brands to design and deploy marketing strategies and campaigns that usher in more visibility within our target markets using the most popular online social media platforms, websites, and journal articles
  • Work closely with sales to create & curate the right kind of content including videos to support marketing strategies that are effective with our ideal client businesses
Primary Skills:
  • Preferably an MBA or a Mass Communication degree holder with at least 2-4 years of experience in Social Media Marketing
  • Demonstrated experience at being a part of or leading creation of social content and social community content
  • Familiarity with Adobe Photoshop when designing Marketing Collaterals
  • Basic video editing skills
  • Must be able to work effectively under deadlines and juggle several assignments simultaneously
  • Communication – Excellent language skills in English to interact amongst an international team while engaging an international audience
Skills/Traits that would be an advantage:
  • Experience with P2P Marketing
  • Google Ad-Word certification
  • Expertise in Adobe Creative Cloud Suite
  • Experience with scripting, directing and editing short online marketing videos
  • Experience with managing or coordinating well known or successful online video campaigns
  • Excellent spoken and written language skills
Who We Are: InterProducTec Virtual Labs Pvt. Ltd. (herein called ‘IPT’) is an Artificial Intelligence and IT company providing virtual support to production processes in varying areas of the food industry. Our intelligent sensor systems help our clients achieve the best quality and the most efficient production processes. IPT is backed by multiple experienced investors and industry savvy founders. Over 70 years of research & development are the foundation of our innovative high-tech solutions. Our headquarters in Munich (Germany), with offices New York (USA) and Mumbai (India), allow us to have a rapidly growing international client base. IPT is proud to offer a value based ideal surrounding to develop your full potential in small teams. You will participate in driving innovations and game changing technology from day one. For our office in Mumbai, we are currently looking to fill the position of Associate – Digital Marketing to support our team.